Intelligence for the teams that shape demand

Why we built this

CE Critic Intelligence was created to solve a fundamental problem in consumer electronics: the market isn't short on data, it's short on usable intelligence.

Developed over three years, our proprietary Intelligence Engine analyzes the conversations, opinions, and buying signals shaping consumer demand. By bringing together consumer sentiment, expert perspectives, competitive activity, and other market signals within a consistent analytical framework, we help marketing and product teams understand why consumers are making decisions, what matters to them, and where opportunities may be emerging.

Our goal is simple: turn the conversations shaping the consumer electronics market into intelligence companies can act on.

Dipin Sehdev — Founder & CEO, CE Critic Intelligence

Dipin Sehdev is the founder of CE Critic Intelligence and the architect behind the CE Critic Intelligence Engine. He has spent the past three years developing the platform's proprietary approach to With more than 16 years of experience in the consumer electronics industry, Dipin brings a deep understanding of the brands, products, consumers, and market dynamics that shape the category.transforming fragmented consumer and market signals into actionable business intelligence.

Dipin works with brands and industry leaders to help them better understand consumer buying behavior, product positioning, competitive dynamics, messaging, and the market conversations influencing demand.

Caleb Denison — Partner, CE Critic

Caleb Denison is a veteran consumer technology journalist and one of the industry's most recognized voices in consumer electronics. His experience evaluating products and understanding what matters to consumers brings an important real-world perspective to CE Critic Intelligence.

Caleb also uses insights from the CE Critic Intelligence Engine to inform his editorial work, helping identify the questions, product attributes, comparisons, and buying considerations that matter most to consumers. This creates a powerful connection between market intelligence and the real conversations consumers are having about technology.